national communications coordinator, {2013–present, australian greens}
Responsibilities:
- » Develop digital strategy for elections and deliver digital and social media solutions for national and state parties in preparation for elections.
Achievements:
- » Relaunch of national web site for 2013 and 2016 elections and roll-out of state web sites in preparation for state elections
- » Overhaul of national email program
- » Digital strategy for WA by-election 2014
- » Global live chat with leaders of Greens for Australia, Canada and US for begreenglobally.org
founder & strategic director, {2008–present, tinderspark}
Responsibilities:
- »  Develop digital strategy for clients and deliver digital and social solutions including editorial, technical, community and training solutions
- » Clients have included Jessie Street National Women’s Library, Sydney TAFE, Ethical Consumer Group, University of Melbourne, International Federation of Journalists, Domestic Violence Resource Centre Victoria
Achievements:
- » Community management for Ethical Consumer Group, 2008–present; created IA for website overhaul based on user feedback; edited annual print guide; advised on iPhone app
- » Community management, digital strategy and training for Sydney TAFE. Grew Facebook community from 5,000 to more than 12,000 in four months using competitions, content engagement strategies and advertising.
- » Set up online shop and training registration system for DVRCV, 2011
digital operations manager
{2011—2012, newslocal community newspapers}
Responsibilities:
- » Digital strategy for network of 23 community newspapers including the Manly Daily, North Shore Times, Penrith Press and more
- » Day-to-day operational management of 23 websites, and accompanying Facebook, Twitter and other social media sites
- » Liaison with Online News Producer, 23 editors and approximately 180 journalists and photographers
Achievements:
- » Coordinated large rebranding exercise when Cumberland Courier Newspapers became Newslocal Newspapers.
- » Identified numerous business risks and established new processes to minimise those risks.
- » Developed 2012/13 digital strategy
media & communications officer
{2011, greenpeace} {contract}
Responsibilities:
- » Pitching stories to relevant media based on campaign objectives
- » Producing online and print collateral to support media campaigns
Achievements:
- » Key stories pitched successfully in to Sydney Morning Herald and the ABC’s Drum web site.
- » Collateral produced for forests campaign based on supplied materials, including flyers and postcard; collateral produced from scratch on HRL campaign.
- » Participated in the global roll-out of the “Barbie breakup†campaign (1.25 million+ views of the YouTube video, 300,000+ emails sent to the CEO of Mattel)
communications officer
{2010–2011, university of melbourne} {contract}
Responsibilities:
Achievements:
- » Delivered all required material on time and to required quality.
senior web producer & digital engagement strategist
{2009–2010, city of melbourne}
Responsibilities:
Achievements:
- » Launched new business portal based on research and user feedback
- » Developed information architecture and content
- » Successfully negotiated large scale complicated projects with multiple stakeholders
web editor
{2008, university of melbourne}
Responsibilities:
Achievements:
- » Completely overhauled and relaunched Future Students site for improved readability based on research and user feedback
- » Developed new style sheet for stakeholders
- » Successfully negotiated large scale complicated projects with multiple stakeholders
- » Ran training sessions for stakeholders
publisher & editor
{2006–2007, vanguard media}
Responsibilities:
- » Management, development, advertiser liaison, editorial management, technology management, publication of 64 magazine and 11°south magazine.
Achievements:
- » Set up company of five from scratch, including legal issues, network and computer systems
- » Established new networks of freelance writers, photographers and advertisers and created databases for staff access
- » Launched two online publications to wide advertiser and reader acclaim
course co-ordinator & tutor
{2003–2006, university of melbourne}
Responsibilities:
- » Lecturing and tutoring undergraduate and postgraduate journalism courses
- » Course development (Editing for Digital Media, Magazine Editing)
- » Assessing and grading student work
Achievements:
- » Excellent feedback from students (Overall satisfaction rating 4.5/5 or 90%)
web producer
{jun 2005–2006, global dilemma productions} {contract}
Responsibilities:
- » Plan, write, edit and oversee production of site for world-first interactive online drama series, forget the rules (www.forgettherules.com).
- » forget the rules was awarded the Best Interactive Format prize at Cannes’s MIPCOM.
assistant facilitator, x|media|lab
{jun 2003, feb/oct 2004, australian academy of digital arts & sciences} {contract}
freelance writer & editor
{2002–2010, heliotrope ink} {own company}
editor, e)mag magazine
{1999–2002, sydney morning herald/the age, fairfax}
editor, choice online
{1998–1999, australian consumers’ association}
editor, digital culture magazines
{1995—1998, next media}
